Strategic Communications

Aim: To amplify our clients’ stories through creative and evidence-based communications strategies that are designed to deliver the right message to the right audience at the right time with the right impact.

Our clients have important stories to tell. Their mission and work improves the lives of Americans, from developing programs that will help end Veteran homelessness to improving health care access for minority communities. Strategic communications plans that are audience-focused and results-driven secure buy-in from all stakeholders and maximize visibility and ensure program success.   

The constantly evolving nature of communications, and the increasing mobility of our diverse culture, can make reaching the right audiences challenging. Atlas’ team of communications experts assess each client’s needs to develop, deliver, and continually assess strategies that help them achieve mission success. We harness the power of both traditional and new media tools to craft precise, actionable, culturally appropriate, and highly engaging messages and materials that resonate with target audiences and markets. Our award-winning communications work is rooted in evidence, best practices, and a proven track record in knowing what works and what doesn’t.

Our communication analysis, planning, and strategy development span the complete project lifecycle. We begin with extensive research to help our clients gain insight into what matters most to audiences. For example, what information they want, how and where they want to receive it, and ultimately, how they use and share information. Based on a solid understanding of audiences, our experts build tailored messaging that resonates with each group, and our creative team produces powerful digital, print, and social campaigns that engage and inform stakeholders. We identify the most effective channels for reaching both internal and external audiences, and our evaluation specialists develop strategies to measure effectiveness and demonstrate impact.

From initial concept development, planning and research to campaign launch and evaluation, we partner with our clients to deploy action-oriented communication strategies that create meaningful and memorable impacts.

Our expertise includes:

  • Audience research and message development/testing
  • Brand development
  • Community outreach/engagement, public relations, and health promotion
  • Graphic, web, and multimedia design
  • Knowledge translation and diffusion
  • Media and public relations
  • Risk and crisis communications
  • Spokesperson training and coaching
  • Strategy development, implementation, and management
  • Writing, editing, and content organization
Wendy Opsahl
Vice President

Inside Atlas: Like many of our clients’ teams, our employees are dispersed, mobile, and intensely focused on their work. Our own communications strategy ensures that, despite the realities of today’s working environment, our employees are able to collaborate, share best practices, and learn from one another. This culture of communication and collaboration translates into high quality work and outstanding results for our clients.