| Market and Outreach Strategy
Proven methodology
Atlas Research offers a proven methodology for creating mission-focused marketing and outreach strategies. Our approach is flexible, scalable, and provides an in-depth assessment of the organization's current state. Throughout the process, we focus on the organization's goals and vision of what success looks like, and build a communications and outreach strategy with this end goal in mind.
Communications expertise
The strategic communications team offers communications skills and end-to-end services from strategy development through production. We offer the latest technology from social media design and implementation to superior web design and print production. Our in-house graphic designers and web experts are dedicated to our customer projects ‐ meaning they provide continuity and familiarity with client mission, vision, and style on each and every task.
Social media strategy
Atlas Research experts design and deploy successful social media and community management initiatives to reach a wide variety of health-related audiences. Our strategic communications team has solid understanding and valuable experience in providing community management support. The team has delivered successful social media strategies and tools to agencies across the federal government.
Website Development
The Atlas Research web development team works closely together to create customized web development plans for clients based on their needs and goals, outlining the most efficient strategy for the project.
Information Architecture and Content Organization
Website information organization is paramount to providing a positive user experience. Atlas Research conducts a complete analysis to inform the development of an effective information architecture to ensure all users who visit the site can find what they are looking for easily and efficiently. Atlas approaches information architecture in three phases of a lifecycle framework: planning, execution, and evaluation.
Graphic Design
For an organization's brand to be successful it must be consistent, visible, and recognizable. Atlas Research offers in-house graphic design services that can accomplish this for clients. We can create new or updated logos and/or graphics that resonate with target audiences. We can build corresponding visual brand standards that outline font use, color scheme, photography styles, etc., to ensure branding is consistent and identifiable.
We can design printed material of any type that are attractive and effective. We can also design for the Web, including websites, online newsletters, email templates, and so forth. We have a long-standing and trusted relationship with printing vendors to deliver high quality and affordable printed products.
Learning and Performance
We develop customized education and training programs for organizations in a variety of engaging and professional formats. We also provide high-quality educational materials support, including creating and managing educational material timelines, and developing learning modules, textbooks, and curricula. Atlas experts have experience in creating online educational resources that establish graduate level curriculum for higher learning institutions, training environments, and online educational sites.
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