Challenge
The Grand Forks Region Economic Development Corporation (EDC) moved to a greater reliance on its website and web-based communications as its primary marketing avenue and mode of communication. The need for a refreshed brand and accompanying style guide was significant.
Solution
Atlas Research assessed the market environment and designed a refreshed brand package and related collateral. Design elements were simple, clean, and versatile for both web and in-house printing.
Result
Atlas supported the EDC through the creation of a new logotype and accompanying graphics and templates that resonate with target audiences. A corresponding visual brand standards guidebook outlined font use, color scheme, and photography styles to ensure branding is consistent and identifiable. Through these efforts, Atlas helped the EDC create designs that are attractive and effective, ensuring a visible and recognizable brand.