Anne Defot-Sido has joined Atlas Research as Director of Market Sensing and Business Intelligence. Ms. Defot-Sido is an industry-recognized expert in strategy and competitive market analysis, with more than 15 years of success crafting effective strategies for marketing to the federal and commercial sectors. She assumes a newly created role at Atlas, in which she is charged with building and leading a robust, new business development capability that will leverage analytics to enable Atlas market leaders to anticipate and proactively respond to emerging procurement trends, contracting practices, and competitor positioning.
Ms. Defot-Sido has served in various roles in strategic business development, most recently with a Fortune 500 management and technology consulting firm, where she led a team that supported federal and commercial business development efforts. She has a wealth of experience leveraging data analysis and competitive intelligence to expand federal market pipeline.
“Anne has a keen understanding of the strategic value of leveraging market data to improve the quality of business decision-making,” said Atlas Research President Mark H. Chichester. “We are excited to welcome her to the team."
Ms. Defot-Sido holds an MBA in International Business Strategy from the Kogod School of Business at American University in Washington, D.C., and a graduate degree in Business Administration from ESCEM in Pointiers, France. She also earned an Executive Leadership Certificate from Cornell University and a Data Science Certificate from Harvard University.