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EXPERTISE

Cultural Competence
Health Communications
Health Information Technology
Homeless Veterans
International Health
Program and Project Management
Research & Analysis
Strategic Planning & Performance Measurement
Rural Veterans Health
Women Veterans Health

 

Communications is one of the most important tools in the health care system, found on all service levels ranging from patient-doctor, to pharmacist-patient, teacher-student, and system-public.  Health communications are becoming a routine part of life, and the volume and qualitative nature of these interactions have a direct effect on overall health.  In fact, evidence shows that poor health communication is a major factor in health care access, quality, cost, disparity, and many other outcomes.  Improving health communications through Atlas’s strategic lifecycle approach can make a direct and positive impact on health outcomes.

Leadership & Experience
Atlas helps clients reach priority audiences using the right messages and the best mix of outreach channels.  Our award-winning health communications work is solidly grounded in research, evaluation, and best practices, and spans a wide range of health areas, including rural health, cultural competence, health information technology, veterans and military health, women’s health, provider training and education, and health policy.

Atlas helps health professionals and other stakeholders reach key audiences with timely, effective health communications and social marketing campaigns and programs.  Whether addressing a national policy issue or advancing a regional program initiative, Atlas employs both traditional and new media tools to craft precise, culturally appropriate messages and materials that resonate with target audiences and markets, helping improve quality of life and health outcomes.

Atlas is a trusted partner for our health-focused clients.  Our versatile staff conducts formative research and literature reviews to clarify health issues and shape messages for organizations and U.S. government agencies.  Subject Matter Experts inform the content that our creative team turns into powerful health communications campaigns.  Our evaluation specialists develop strategies to measure campaign effectiveness and demonstrate impact.   We also help leadership develop multi-year health communications strategies with resource allocations for the most pressing needs.  We’ve conducted outreach campaigns in the Capitol Health Care Network and developed a web-based social networking tool for rural health care providers in the South-Central United States. 

Atlas also offers full creative and media capabilities.  From graphic designers and web developers to social media experts and community managers, we can design and deploy all assets of high-impact, action-oriented communications.

Services & Products
• Strategy (e.g., branding, concepts, campaign design)
• Market research and analysis
• Product development
• Graphic design
• Website development
• Community management
• Social networking and new media
• Education and training programs
• Outreach execution
• Evaluation

 

Contact
Wendy Opsahl, MA
Communications Director
wopsahl@atlasresearch.us
701.610.8632